About me.
Make things, learn stuff
Hi, i am Sourav shah, an eCommerce professional with a penchant for writing!
Having launched India's first online term plan in the digital space in 2010, that created a wave of eCommerce products in the insurance domain I have had a career spanning over 16 years in E-commerce,
I have worked across industries as diverse as Banking, Insurance, Retail, Food & beverages & Aviation with organizations like Trent Ltd, Domino's Pizza, Mahindra Finance, AEGON RELIGARE LIFE INSURANCE COMPANY LIMITED, HSBC, Aditya Birla Sun Life Insurance & Bajaj Allianz General Insurance.
Awards.
In these 16 years, I have had the fortune to win prestigious recognitions for my work from the industry, such as :
I have had the privilege to be a guest speaker at 3 prestigious IITs (Indian Institute of Technonlogy) & 4 IIMs (Indian Institute of Management) schools on the subject of E-Commerce
50 Most influential e-commerce professionals 2020, by ET Now & Asia Retail Congress.
Linkedin Power Profile 2018 & 2016 by LinkedIn India.
Adobe top 100 Digital marketer’s 2018 by Adobe & Paul Writer.
100 Smartest Digital Marketing leaders 2018, by World Digital Marketing Congress.
India’s top 100 content & brand custodian 2017 by Adobe & Paul Writer.
Analytics Top 100 award 2019 by Cartesian & analytics magazine India.
Experience.
I have worked at 8 different organizations over a period of 16 years. At some I have worked for 5 years while not lasting for 5 months at others. But the journey has been one that has been of immense joy and learning!
June 2019 - Present
Current organization: Head of E-Commerce (Flydubai)
As head eCommerce for one of the most profitable and awarded airlines in GCC, my role is centered around
Defining & driving the corporate E-commerce strategy business revenue and profitability by identifying strategic opportunities to
grow the online business
Own and manage Web User Experience across company web sites and microsites including design & aesthetics, content,
navigation, information architecture, performance and functionality
Aug 2018 - June 2019
Head of E-Commerce (Trent Retail, A TATA Enterprise)
I was tasked with Building an an E-Commerce platform for Trent retail and growing the digital revenue contribution to double
digits from the online channel within 3 years.
The role included working with Marketplaces like tatacliq.com to increase product contribution across 23 categories and create
an exclusive loyalty program for online customers
June 2016 - June 2018
Head Digital Marketing & CRM at Domino’s Pizza (Jubilant Food works)
This was one of the most exciting stints I had. As Head of Digital at Domino’s the role required me to grow their digital
business in India and we did grow rapidly in that period (147% in 2 years) I was responsible for heading P&L for the digital
channel and for delivering revenue targets, growing mobile sales, user retention, repeat purchases and managing their CRM
program
A large part of the responsibility was also to Improve UI and UX for digital platform
Sep 2015 - June 2016
Head E-Commerce for Mahindra and Mahindra Financial Services limited
Head E-Commerce for Mahindra and Mahindra Financial Services limited
Writing.
A collection of short & interesting anecdotes from the walk of life - mostly from professional and some from personal life
Never regret anything!
I got shortlisted for the role of an Asst. Manager Marketing with one of the biggest FMCG brands globally in 2008
Friends before colleagues!
All 3 of us were senior managers in 2013.
Two of us were great friends beyond work too...
Let go of what you cannot control!
The flight was scheduled for 9.15 & it was 8.50 & I was still 3 Kms from the airport...
